Money and children

Money & Life

There are many resources available to help you talk about money with kids. And yet, the FPA’s Share the Dream report has found that many parents still find it challenging — they do not know how to talk to their children about money, what they should be saying, and when.

What’s more, our accelerated, invisible–money world is making it harder for children to grasp its value. Generation Alpha (children aged between 4 and 8) and Generation Zed (ages 9 to 18) are the first to be born into an always-on, multi-screen world that prizes instant gratification. Immersed in social media from an early age, their identity can easily become attached to brands and “buying stuff” long before they learn how their parents make ends meet.

According to our Share the Dream survey, nearly 65% of parents believe their children’s generation will be financially worse off than their own.

Having money conversations with your kids can make a positive difference to their financial future. But where to start? Attached is an ebook from Money & Life about navigating this tough conversation with your kids as they grow up.

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